Music

• Readers spend £3.8M on albums/singles per year
• 71% of readers say music is an important part of their life – 475,000 readers
• Total volume of nightclub visits per month is 377,000 – over three times more than Time Out

Arts & Culture

• Readers visit the theatre a total of 1.4M times per year
• Readers make a total of 886,000 visits to art galleries per year
• Total spend on paperbacks £3.3M per year

Banking

• 68% of readers are more aware of personal finance than they used to be – 453,000 readers
• 52% of readers say it is important for everything to be insured – 343,000 readers

Charitable giving

• Total spend per year £40.8M
• Readers spend £78 each on charity per year

The Environment

• 87% say people should recycle
• 64% say you should pay more for environmentally friendly products

Lifestyle

• 44% of readers always check the nutritional content of food - 295,000 readers
• 174,000 readers ALWAYS look for the Light/Diet version of food & drink

Drinks

• 252,000 of readers say it’s worth paying extra for good quality beer
• 337,000 of readers are prepared to pay more for good quality wine
• Total volume of wine bought for home consumption – 1.2M
• Readers drink 3.1M fizzy soft drinks in total per year
• Total volume of yoghurt drinks per month 2.4M

Film

• Buy an average of 5 DVD’s per year each, more than the Guardian, The Independent and Time Out
• Readers buy 2.1M DVD’s in total per year
• Readers make over half a million cinema visits a month.