Big Issue Foundation

Join the MyRideLondon virtual cycling event this August

The first ever virtual edition of Prudential RideLondon will take place on 15th and 16th  August to celebrate cycling and The Big Issue Foundation are very excited to be involved!

The Big Issue Foundation, like many other charities, has been hugely impacted by the Covid-19 pandemic as fundraising events such as London Marathon and Prudential RideLondon have been either postponed or cancelled.

My Prudential Ride London event banner My Prudential RideLondon offer cyclists of all ages and abilities the opportunity to take part in a fantastic event whilst raising crucial funds for charity and that’s why we need you! We are looking for cyclists to take on this amazing challenge for The Big Issue Foundation, to help us to end poverty and exclusion for Big Issue vendors whilst you pedal.

My Prudential RideLondon is your chance to take part in the world’s greatest festival of cycling, wherever you live and with whoever you like – family, friends or by yourself. It’s your ride, your way.

The event includes four challenges for all ages and abilities:

  • My Prudential RideLondon 100: 100-mile ride
  • My Prudential RideLondon 46: 46-mile ride
  • My Prudential RideLondon 19: 19-mile ride
  • My Prudential RideLondon FreeCycle: An event that allows you to set your own challenge on the wheels of your choice: bikes, push scooters, skateboards, trikes, balance bikes, roller skates, wheelchairs or anything that is self-propelled.

Register here to take part and pick your distance from the options above. The website will then direct you to the Virgin Money Giving website where you up a fundraising page for The Big Issue Foundation.

My Prudential Ride London is also very excited to announce the launch of an app that can be downloaded the week before the event. The app has a GPS function that allows friends and family to track your progress on the virtual Ride London route, the creation of a personalised certificate and selfie frames so you can create your own finisher photo!

Hugh Brasher, Event Director of Prudential RideLondon, said:

“After the disappointment of the cancellation of Prudential RideLondon, we were determined to create something special for our riders, partners and the hundreds of charities that rely on the event for vital income.

“My Prudential RideLondon is completely free and offers a fundraising challenge for everyone, whether that’s an amateur rider doing 100 miles or a family enjoying a 1km bike ride together. It can be done wherever you are and at any time on 15 or 16 August. Whatever you do, we urge you to raise funds for a charity of your choice – and have fun!”

Please note, participants are asked to follow current Government guidelines on cycling. For more information, click here.

For more information and to register visit the My Prudential Ride London website here.

Support your local vendor

Want to buy a copy of the magazine? We have over 1,200 Big Issue vendors in the UK. Each vendor buys a copy of the mag for £1.50 and sells it for £3, keeping the difference. Visit our interactive map to find your nearest vendor and support them today!

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