Our Big Issue Brand Ambassadors

Our wonderful Big Issue Brand Ambassadors are helping us to get the word out about the vital work we do and the stories of Big Issue vendors.

This has never been more important as The Big Issue endures the toughest time in our 29-year history. The Covid-19 lockdown in England means 1,000 vendors are currently off the streets and unable to sell the magazine while vendors in Wales and Scotland have seen their sales go down, as previously busy high streets have all but emptied out.

Our Ambassadors are therefore calling on the public to urgently support us and our vendors at a time of crisis by subscribing, buying a gift subscription from your local vendor or donating to our urgent Christmas Appeal.

Renowned actor Christopher Eccleston is a long term supporter of The Big Issue and first appeared on the cover of The Big Issue in 1996 – before his role in Our Friends In The North. He’s been interviewed countless times since for the magazine, has also featured in our showpiece Letter To My Younger Self feature and even invited The Big Issue to his house to talk about our 25th birthday in 2016. On becoming an Ambassador, Eccleston said: “I remember when it was launched. And to see something like The Big Issue born makes you proud. Because you feel like the social conscience of the nation is active…So the first thing I’d like to say as an Ambassador is that if you’ve always supported your vendor, in almost 30 years of The Big Issue’s existence, please continue to do so. Because it’s even worse now. And if it’s worse for you, you can only imagine how much worse it is for people living on the streets.  We’ve got to get that message out there… I’ve been very moved and very touched to join The Big Issue. When I start thinking about this great creation that I’m becoming a small part of, it’s an honour.”

Photographer Credit: Johnny Ring

Dr Sabrina Cohen-Hatton is one of the most senior firefighters in the UK. She is also a prize-winning academic and author of a book on life-and-death decision-making. Sabrina was named as one of Marie Claire’s Future Shapers, featured on Cosmopolitan’s Millenial Power List and was names as one a Big Issue Changemaker. Cohen-Hatton joined The Big Issue as an ambassador in  2019 – 21 years after selling the magazine after school in Newport town centre as a homeless teenager. As a Big Issue ambassador, she tells her remarkable journey from the street to becoming one of the most senior firefighters in the UK to inspire other people. Sabrina said: “I am super excited about being a Big Issue ambassador, I want to tell people who are in the same position as I was that it doesn’t have to define you. Your circumstance doesn’t determine where you end up, just where you start your journey. If I can help give someone that spark they may need to change things, it will be a really worthwhile endeavour.”

Photographer Credit: Louise Haywood-Schiefer

The architect, TV presenter and social housing champion is an active supporter of The Big Issue. On television, shows like Restoration Man, Amazing Spaces and Old House, New Home have made him a national treasure. Clarke first appeared on the front cover of The Big Issue in July 2019. More recently, he has written an exclusive piece about rebuilding Britain with affordable and environmentally friendly homes – an initiative supported by The Big Issue. On becoming an Ambassador, he said: “I accept it wholeheartedly. I’m so honoured to be a Big Issue Brand Ambassador. I wish we did not have the problem with homelessness in this country. I wish The Big Issue was not needed. But we have it. And it is. So I’m all in. And I’ll do it for the rest of my days, if they want me. It’s a lifetime commitment for me. Because the Big Issue very, very directly and very powerfully makes a difference.”

Photographer Credit: Channel 4

Bafta nominated actor, Daniel Mays, is one of the finest British actors working today. For almost two decades, since his early work for Mike Leigh in All Or Nothing and Vera Drake, Mays has been a mainstay of the big and small screen – with major roles in Red Riding, Ashes To Ashes, Des and Line of Duty. He’s also been a supporter of The Big Issue. He has been interviewed for the magazine and advocated support of The Big Issue’s Covid-19 Appeal to his followers on social media. For The Big Raffle, he even offered one lucky winner the chance to win an Acting workshop. On becoming an Ambassador, he said: “I’m incredibly humbled to be asked to become an Ambassador for The Big Issue and help raise awareness for the incredible work the organisation does for homeless and vulnerable people in the UK. I’ve long been a huge admirer of the whole concept of supporting and championing people to run their own small business, but also the work the whole team at The Big Issue do behind the scenes, helping people with the fundamental issues that have brought them there in the first place.”

Photographer Credit: Will Thompson

Sophie Winkleman, also known as Lady Frederick Windsor, is an actor. She started acting with the National Youth Theatre and continued at Cambridge University where she joined the Cambridge Footlights. She wrote and performed in the Perrier Award nominated show Far Too Happy and has worked on stage (notably with the Royal Shakespeare Company and the Peter Hall Company), television and film ever since. She won many fans for her role as Big Suze in ‘Peep Show’ before going on to appear as Ashton Kutcher’s longterm girlfriend Zoe in ‘Two and a Half Men’ and, most recently as Kinvara in ‘Strike: Lethal White’.

Sophie is passionate about The Big Issue’s mission, saying: “I am honoured to come on board as a Big Issue Brand Ambassador. A helping hand should be available to everyone who finds themselves in the horrific predicament of being homeless. Having a certain number of The Big Issues to sell every week gives a person a sense of purpose, hope and self-esteem, all three essential foundations for recovering from the abyss.

There is nothing like The Big Issue and I believe it to be vital to the heart and soul of our country.”

Photographer Credit: Andrew Crowley