Watch our ‘Skid Row Marathon’ advert screening across cinemas nationwide

The Big Issue goes to the movies

If you’re off to the cinema this week hoping to catch up with the latest Marvel blockbuster Avengers Infinity War, psycho-sexual thriller Beast, or even fright-fest A Quiet Place, then you may just spot our advert for The Big Issue’s Skid Row Marathon partnership with UK charity The Running Charity rolling before the movie starts.

The new documentary, which will be screened nationwide on May 9, follows a running group for homeless people in the notorious area of downtown Los Angeles, and The Big Issue is delighted to be on board as one of the film’s media partners.

Judge Mitchell founded the group in 2011 after visiting the Midnight Mission in Los Angeles, which provides more than one million meals a year – alongside advice, shelter and help with issues around addiction – for some of the estimated 4,500 homeless people in Skid Row (an area of less than five square miles).

Skid Row Marathon, The Running Charity and The Big Issue Foundation

In 2012, Judge Craig Mitchell founded the Skid Row Running Club at the Midnight Mission homeless shelter in Los Angeles.New film ‘Skid Row Marathon’ follows the group as they run their way to recovery.The Running Charity also uses the transformative powers of running – helping young homeless people in the UK.This weekend, Judge Mitchell is running the London Marathon – raising vital money for The Big Issue Foundation, The Running Charity and the Skid Row Running Club. Read more about it here: https://bit.ly/2vqTXNU

Posted by The Big Issue on Friday, April 20, 2018

We’re incredibly proud of our work here at The Big Issue and are excited to have the opportunity to work with other organisations also engaged in improving the lives of homeless people and those in vulnerable circumstances around the world.

  • Find your nearest screening of Skid Row Marathon here.
  • To register for information about future screenings of Skid Row Marathon, email: hello@cinevents.co.uk