Many of the most enjoyable films ever made require a little suspension of disbelief. But there’s one franchise that routinely has you disbelieving its suspension. From Disney’s The Love Bug (1969) onwards, Herbie the sentient 1963 Volkswagen Beetle with the big round number 53 has cheekily defied both traffic laws and the laws of physics, rearing up on his back tyres and pulling off an extended wheelie like an overpowered drag racer. A very fun visual, sure, but presumably not great for the exhaust.
If you haven’t had cause to think of poor Herbie and his rakishly off-centre racing stripe for the past two decades, that’s understandable. It was way back in 2005 that Disney last gave him a proper push with Herbie: Fully Loaded, a wannabe late-summer blockbuster starring Lindsay Lohan that saw the washed up VW get refitted for the testosterone-fuelled world of Nascar racing.
The result was a bright, peppy adventure that showcased the essential Herbie wheelie. But it was apparently not enough to keep the IP rolling, and it’s all been terribly quiet since.
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You can make the case that the initial run of The Love Bug, Herbie Rides Again (1974), Herbie Goes to Monte Carlo (1977) and Herbie Goes Bananas (1980) represents Disney’s most successful live-action franchise of the 20th century. (There was also a surprisingly fun 1997 TV movie remake of The Love Bug pitting square-jawed goofball Bruce Campbell against a scenery-chewing John Hannah.)
So it seems bizarre that a corporation that is constantly recycling and rebooting its intellectual property would just throw Herbie on the junkheap. As any used car salesman will tell you: it’s not the years, it’s the mileage.