I’ve just returned from Australia, lured by Brisbane’s BIGSOUND festival, a showcase for emerging Australian and New Zealand acts, and the prospect of discovering some new glimmers of musical brilliance. All genres can be found here; from sounds deeply rooted in First Nation traditions to artists wearing their baggy and Britpop influences firmly on their sleeves.
Across three nights and 18 venues packed into a strollable section of the city known as Fortitude Valley, more than 130 acts performed 30-minute sets for locals and music industry delegates, hoping, like me, for their jet lag to be overridden by goosebumps.
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For me, that moment came while watching Australian singer-songwriter Georgia Knight wrap up her brilliant set, performing songs from her forthcoming album Beanpole by singing languidly into a red rotary phone, accomplishing that tricky feat of making the stage fully her own despite the short stage time, something I might have missed had I not been able to see her live.
A clear barrier for artists from this part of the world is finding the resources required to showcase their talents to a European audience. “For me it’s financial most pressingly,” Knight says when I ask her about the challenges of reaching fans overseas. “But I think more generally probably social; audiences need time to build trust and recover their desire to search for the unfamiliar.” She remains optimistic, however. “There’s a challenge in spreading the word, but I feel quite happy for things to grow naturally and have always liked hiding Easter eggs for people to find. Eventually I foresee people getting underneath or away from the gluey skin of social media, it’s becoming uncool, so more and more we’ll be drawn to congregate IRL around whatever gets our hearts going.” Given the visceral response I had to her live show, I’m inclined to agree.
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