Advertising helps fund Big Issue’s mission to end poverty
Feeling the heat? Help our vendors keep cool. Buy a summer support kit for £35
BUY NOW
TV

Claudia Winkleman: 'Representation is everything' on this year's Strictly

The Strictly co-host sheds light on casting decisions on one of the biggest shows in the BBC calendar.

Claudia Winkleman ©BBC - Photographer: Ray Burmiston

Fun, elegance and joyful abandon are the terms more commonly associated with the BBC’s smash-hit dance competition Strictly Come Dancing, but representation and inclusivity are becoming watch words too, according to co-host Claudia Winkleman.

EastEnders actor Rose Ayling-Ellis, the first deaf person to dance on the show, has taken the competition by storm in recent weeks, raising pulses, awareness and top scores from the judges in equal measure. The cast and crew have been leading by example and making sure they are inclusive.

“We have all done awareness courses,” says Winkleman, in a new interview in The Big Issue magazine out on Monday November 22. “I’m trying to learn as much sign language as possible – not necessarily to do on screen, but for when I’m communicating with her off air. The first thing I wanted to learn – although I haven’t needed to use it yet – was how to say ‘The judges are horrid.’”

This isn’t the first time the show set out to use its sequins and sparkle to address more serious issues of inclusivity. Producers have been praised for introducing same-sex couples, members of the LGBTQ+ community and Paralympian athletes in recent years.

“I’d like to think that it wasn’t controversial,” says Winkleman, in a new interview in The Big Issue magazine out on Monday November 22. “I think it’s important, but I would also say – and maybe I just have a positive outlook – that I think most of the UK just go [shrugs].”

“Strictly decided a while ago to try and widen who was doing it,” she added, “because representation is everything.”

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

That wasn’t always the case among TV executives. Winkleman became co-host alongside Tess Daly when Bruce Forsyth retired in 2014, a move that was seen as controversial at the time.

“They were like, ‘Two women!?’” Winkleman exclaimed. “We were like, erm, OK, all right, well, we’ll give it our best shot.”

But the average viewership for the seven full series since that change has never dipped below 10 million per episode as the show goes from strength to strength.

She also shed light on the Winkleman family Christmas plans, which include joining together to help out at the local food bank “either on Christmas Eve or in the run up” and putting together a reverse advent calendar.

“We’ve been doing that in my house forever,” she said. “Where you get a box, and every day in December we take turns to put something in it.

“It could be fancy biscuits, perfume, one excellent idea was to get cinema vouchers. It’s a really clever idea. Then you deliver it to the food bank towards the end of December. My kids really go to town.”

The full interview with Claudia Winkleman will be in The Big Issue magazine from Monday November 22, available from your local vendor. Find your local vendor on our vendor map or sign up for a subscription to make sure you don’t miss out.

Advertising helps fund Big Issue’s mission to end poverty

SIGN THE PETITION

Will you sign Big Issue's petition to ask Keir Starmer to pass a Poverty Zero law? It's time to hold government to account on poverty once and for all.

Recommended for you

View all
Rosie Jones: 'My disability benefits have been cut – but I'm one of the lucky ones'
TV

Rosie Jones: 'My disability benefits have been cut – but I'm one of the lucky ones'

St Denis Medical star Wendi McLendon-Covey: 'Lounging seats in movie theatres is a big mistake'
TV

St Denis Medical star Wendi McLendon-Covey: 'Lounging seats in movie theatres is a big mistake'

Ex-England star Alex Scott: 'I went from playing football on my council estate to World Cups'
Letter to my younger self

Ex-England star Alex Scott: 'I went from playing football on my council estate to World Cups'

The Gold star Charlotte Spencer: 'Maybe we need to root for the heroes again'
Charlotte Spencer photographed by Matt Smith
TV

The Gold star Charlotte Spencer: 'Maybe we need to root for the heroes again'

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know

Support our vendors with a subscription

For each subscription to the magazine, we’ll provide a vendor with a reusable water bottle, making it easier for them to access cold water on hot days.