Advertising helps fund Big Issue’s mission to end poverty
News

My #BigChristmasWish: our campaign for the festive season!

Our Christmas campaign aims to raise awareness of The Big Issue during the festive season and inspire people to connect with their local vendor.

We’re delighted to announce the launch of our Christmas campaign My #BigChristmasWish! Filmed during a freezing cold day in London, it features four London vendors as they prep their pitches for the festive season. Each vendor reflects on how their lives have changed since selling The Big Issue and shares their #BigChristmasWish.

Forming part of a campaign that will run until Christmas Day, the film aims to demonstrate the positive impact The Big Issue can have on the lives of people who sell the magazine.

Tiberiu, who recently came to the UK from Romania, looks forward to saving up enough money for a plane ticket home to visit his family. While David, who sells in Hammersmith, is dreaming of getting his art online. He started working on his artwork while on placement through our charitable arm, The Big Issue Foundation, at the Northern Trust Bank in March 2016, and has gone from strength to strength ever since.

Tiberiu on his pitch at Seven Sisters tube station, London
Screenshot 2019-11-29 at 14.08.48
Tiberiu on his pitch at Seven Sisters tube station, London

Hugh, meanwhile, sells in St Paul’s and will be handing out up to 1000 Christmas cards to his customers this year to say a huge thank you for their support throughout 2019. His #BigChristmasWish? To make more customers and make people happy!

Then Norma, whose aspiration (if she had all the money in the world) would be to open a 24-hour care home for young and old, “because there are too many people suffering in the world”.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

Although these four are a small representation of the hundreds of vendors across the country who sell The Big Issue magazine, we hope that through this film and the accompanying social media campaign, we can demonstrate just how meaningful you are to our vendors. And how, with your support, our vendors can look forward to many more happy Christmases to come.

Merry Christmas from all of us at The Big Issue, and thank you for your support!

Find your local vendor an a high street near you!

If you can’t find a vendor on the street, consider subscribing to The Big Issue to help support our efforts to provide more employment opportunities to people. 

Follow us on Twitter, Facebook and Instagram for regular vendor updates and news

Advertising helps fund Big Issue’s mission to end poverty

How many kids, Keir?

Ask the PM to tell us how many kids he'll get out of poverty
Image of two parents holding two small children, facing away from the camera

Recommended for you

View all
Should we be scared of the crime all around us? The truth is, it's safer than you think
Crime statistics

Should we be scared of the crime all around us? The truth is, it's safer than you think

Family trapped in damp and mouldy horror home for 10 years: 'This family is owed respect'
Londoner Syed Alam shows the hole in his living room
Housing

Family trapped in damp and mouldy horror home for 10 years: 'This family is owed respect'

How war-wounded patients are finding hope in a hospital in Jordan: 'People can rebuild their lives'
shams
War

How war-wounded patients are finding hope in a hospital in Jordan: 'People can rebuild their lives'

Growing number of disabled people turning to sex work amid benefit cuts and rising living costs
Sex work

Growing number of disabled people turning to sex work amid benefit cuts and rising living costs