Advertising helps fund Big Issue’s mission to end poverty
Special offer: Receive 12 issues for just £12!
Subscribe today
News

Safter Scotland: 'In town, slow down'

Safer Scotland on why driving too fast for the road conditions can have serious consequences

Safer Scotland: In town, slow down

Numbers of vulnerable road users being killed or seriously injured on Scotland’s roads are on the rise. Recent studies show that 96 per cent of accidents happen in built-up urban areas, and drivers are seven times more likely to kill a pedestrian if they hit them at 30mph rather than 20mph.

96 per cent of accidents happen in built-up urban areas

Now a new campaign is urging drivers who regularly use the roads in built-up areas to slow down, by highlighting the serious consequences and danger to others if they don’t.

The campaign is aimed at all drivers in Scotland who regularly undertake journeys in built-up areas and clearly communicates the importance of driving at an appropriate speed in our towns and cities.

Launching it, Scottish Government Minister for Transport and Islands, Humza Yousaf, commented: “Whether you’re a person driving a car, cycling a bike or walking, we all share the road. As a driver, your speed should be appropriate for the conditions and make sure you allow time to respond to the busy and constantly changing environment of built-up areas.

“This campaign highlights the real implications of speeding on Scotland’s built-up roads, and reminds people that driving too fast for the conditions can have serious consequences. The message is simple, in town, slow down.”

Find out more information here: www.dontriskit.info/in-town-slow-down. And join the conversation on social media @roadsafetyscot and www.facebook.com/roadsafetyscotland.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

READER-SUPPORTED SINCE 1991

Reader-supported journalism that doesn’t just report problems, it helps solve them.

Recommended for you

View all
Angela Rayner resigns as housing secretary and deputy PM after underpaying stamp duty on a flat. Is it 'soap opera politics' or a fair outcome?
Deputy Prime Minister and Housing Secretary Angela Rayner
Angela Rayner

Angela Rayner resigns as housing secretary and deputy PM after underpaying stamp duty on a flat. Is it 'soap opera politics' or a fair outcome?

Renters make last-ditch plea for Labour to cap sky-high rents in Renters’ Rights Bill
Labour deputy prime minister and housing secretary Angela Rayner
RENTING

Renters make last-ditch plea for Labour to cap sky-high rents in Renters’ Rights Bill

'We can read their eyes': Donkeys serve as 'animal ambulances' in Gaza. But they now face starvation, Palestinian vet warns
Gaza

'We can read their eyes': Donkeys serve as 'animal ambulances' in Gaza. But they now face starvation, Palestinian vet warns

He’ll ‘never be prime minister’, but how will Zack Polanski’s Green Party victory change UK politics?
Zack Polanski
Politics

He’ll ‘never be prime minister’, but how will Zack Polanski’s Green Party victory change UK politics?

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payments: Where to get help in 2025 now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payments: Where to get help in 2025 now the scheme is over

Citroën Ami: the tiny electric vehicle driving change with The Big Issue
4.

Citroën Ami: the tiny electric vehicle driving change with The Big Issue