I overheard women talking about it in the park. I wasn’t intentionally listening in, they were moving at a trot, but fragments caught my attention.
They were talking about the mini-industry that has sprouted around items available for people to keep warm while working from home, without having to put the heating on. Reading that back it does seem less than riveting. It’s basically blankets, heated blankets, heated garments, shawls and hand warmers. These are hardly new. Neither is the idea of labelling what exists as something else, or tweaking what was there, to exploit the market.
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Still, there is no sign of things slowing down. The global heated jacket market, currently worth around £288 million, according to Future Market Insights, is expected to grow to just over £935m by 2035. Over half are battery powered, since you ask. I’ll bring this up if I meet the walkers back in the park.
All those heated bits and pieces do intersect two of the key issues of our time – working from home as a new normal for many, and the runaway cost of energy.
The energy element impacts everything. Domestic bills show no sign of significant drops. The UK energy costs are among the highest of any developed nation. In the early 2000s domestic electricity prices were the second lowest in the (then) EU 15. According to a research paper published last week by the House of Common’s library, this winter’s average household bills are still 44% higher than in winter 2021/2022.