Charlotte works at media agency Wavemaker. Like many of us, her thoughts turned to how those in less fortunate circumstances were coping during lockdown. Charlotte wanted to do more to support others during this time. She knew that collectively her team could do so much more if they worked together. And so, Charlotte suggested that they do a team fundraiser and everyone was on board. Collectively, they have raised over £500 to support Big Issue vendors.
I had the idea of doing something for charity as generally it is very important to zoom out of our own lives to remember those who are less fortunate than ourselves. With that being said, the current crisis is unimaginable for vulnerable and homeless people across the globe, so I wanted to help where I could with while raiding funds for The Big Issue – who I know do an incredible job at helping others.
There are roughly 170,000 homeless people in London, which is why I proposed the idea to the Data and Tech team at Wavemaker that we should collectively exercise this distance in two weeks. It’s safe to say I was blown away by what we achieved!
Just 4 days in – we smashed our 170,000m target.
After this we set a second target to exercise one metre for every homeless person in the UK – roughly 320,000.