T-shirt designed by Julien Macdonald. Image: Big Issue
Share
Big Issue Group has launched a T-shirt range with top UK fashion designers to help fund its mission to help vulnerable people, end homelessness and dismantle poverty.
Designers Julien Macdonald, Pearl Lowe, Sadie Williams and Preen by Thornton Bregazzi have contributed to the #wearitforbigissue fundraising campaign to create change through enterprise.
“I wanted to support the Big Issue Group with an exclusive range of products inspired by my love for community and the meaningful connections we all seek to form,” Macdonald said.
His clothes have been worn by celebrities including Kylie Minogue, Beyoncé and Jennifer Lopez.
“Everyone deserves the same opportunities and this bespoke design represents bringing communities together in order to dismantle poverty by creating opportunities and supporting each other,” Macdonald added.
Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty
The campaign has been backed by celebrities including renowned actor and Big Issue ambassador Christopher Eccleston, singer Tom Odell and actor Jorgie Porter.
Christopher Eccleston, actor and Big Issue ambassador, sporting a Julien Macdonald T-shirt. Image: Big Issue
Eccleston, modelling one of the designs, said: “I am proud to be wearing my Julien MacDonald design and to be supporting #wearitforbigissue.
“Big Issue helps to lift thousands of people out of poverty by offering entrepreneurial opportunities. Help support this incredible organisation and get your t-shirt at wearitforbigissue.com.”
Odell added: “Big Issue’s commitment to empowering the homeless and disadvantaged has a transformative impact on many peoples lives in the UK. If you are able, please support their “Wear It For Big Issue” campaign which is raising vital funds so they can continue their incredible work.”
With each T-shirt costing £20, the campaign will fund the Big Issue Group in creating innovative solutions and economic opportunities for people trapped in poverty.
It has partnered with sustainable printing company Teemill. Every product in the range is made from natural materials, using renewable energy, and designed to come back to Teemill when worn out so the material can be remanufactured. Instead of creating waste, Teemill make new products from it.
Russell Blackman, managing director of commercial at Big Issue Group, said: “We are really excited by this brilliant campaign, which not only highlights the importance of sustainable fashion but that also supports the Big Issue Group’s work supporting people out of poverty.
“Thank you so much to all involved – and please do check out the fantastic designs created by our incredibly talented designers.”
The Big Issue’s #BigFutures campaign is calling for investment in decent and affordable housing, ending the low wage economy, and millions of green jobs. The last 10 years of austerity and cuts to public services have failed to deliver better living standards for people in this country. Sign the open letter and demand a better future.
Advertising helps fund Big Issue’s mission to end poverty
