It’s five years since the pandemic made Joe Wicks the nation’s PE teacher but this summer his animated avatar will be delivering work outs while kids are off school.
The long-time friend of the Big issue has joined forces with the government to create new animated series Activate.
The five-minute workouts, led by Wick’s animated avatar and backed by upbeat music from Universal Music UK, are meant to get kids moving through the school summer holidays.
“Activate is the natural next step in everything I’ve worked towards over the past decade. From my early YouTube workouts, to ‘PE with Joe’ during the pandemic, my goal has always been to get children moving and feeling good – physically and mentally.
“This project brings together everything I am most passionate about, and everything I’ve learned on my journey – going back to my own childhood where I discovered movement as a way to cope with the challenges of living with parents with drug addiction and mental health issues.
“Activate is designed to make movement fun and inclusive for every child, with short, high-energy workouts that fit into everyday life. These can be enjoyed in the living room, the garden, in the classroom, or anywhere else!”