Advertising helps fund Big Issue’s mission to end poverty
Press Release

Big Issue teams up with The Week Junior to produce Pocket Money supplement for young audiences

The cross-publication supplement will appear in both this week’s editions of the Big Issue and The Week Junior.

A colorful illustration featuring a photo of Taylor Swift performing in a sparkly blue dress, surrounded by cartoon-style drawings. The drawings include a disco ball, rainbows, clouds, coins, food items like cheese and canned goods, and various symbols representing money and music. The overall effect is whimsical and vibrant, connecting Swift's stardom with themes of finance and charity.

Illustrations by Luke McConkey

Monday 15 July – This week’s Big Issue features a one-off supplement crossover with children’s current affairs magazine The Week Junior, offering advice to young people on how to spend and save their pocket money over the summer.

The supplement makes suggestions for how readers can “be like Taylor Swift and make a difference with their cash”, while Newsround and Life Hacks presenter Shanequa Paris advises why getting a summer job is good for gaining key life skills and filling the piggy bank to make the most of the school holidays.

This collaboration between two leading news and current affairs outlets is aimed at eight-to-14-year-old readers and aims to educate them on the benefits of saving at a young age. It’s the second edition of Pocket Money that Big Issue has published; the first looks at last April’s Budget and showcased what the spending priorities are for youngsters with advice on saving.

Editorial Director of The Week Junior, Anna Bassi, commented: “Knowing how to make, save and spend money sensibly are important life skills, so this brilliant pocket money magazine should be essential reading for all kids (and their adults!) this summer.”

Big Issue editor Paul McNamee added: “Helping with money management is one of the key things Big Issue does, particularly with the vendors who sell our magazine. We know how learning financial literacy can have a life-changing impact bringing confidence and clarity.

“It’s great that financial education grows in importance in schools. Building that knowledge base helps arm the nation’s children for the world that lies in front of them.  This Summer Special issue of Big Issue’s Pocket Money magazine, we hope, is part of that increased knowledge bank. It has so many top tips, it looks great and its fun.”

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

Pocket Money magazine was created as part of Big Issue Talks Money financial education series, which is supported through Experian’s United For Financial Health programme.

This week’s Big Issue is now on sale. Find your local vendor to buy a copy, or subscribe online, at bigissue.com.

Advertising helps fund Big Issue’s mission to end poverty

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