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The Big Issue is a weekly news and entertainment magazine that is designed to captivate readers while also giving society’s most vulnerable ‘a hand up, not a hand out’.

The Big Issue has a unique distribution method which ensures that the magazine is 100% actively purchased with the profits going directly into the vendors’ hands.

Our vendors buy the magazine for £1.50 and sell it to the public for £3.00 – they operate as their own micro-businesses.

The Big Issue is an award-winning publication which has challenged and shaped public perceptions, becoming synonymous with provocative, independent journalism, and renowned for securing high-profile exclusive interviews. The Big Issue has helped thousands of vulnerable people work their way off the street in the UK and this model has been replicated all over the world.

Audience

The Big Issue audience is affluent and environmentally, socially and ethically aware.


66% agree that they buy products that give something back to society.

77% agree that they are willing to make compromises to benefit the environment.

86% agree that they plan to buy more sustainable products this year.

90% agree it’s important that a company acts ethically.

Commercial Opportunities

The Big Issue is a unique brand that asserts change and action. Partnering with The Big Issue offers brands an exclusive opportunity to align with a trusted, heritage brand, and offers unique access to a desirable audience who believe in contributing to the bigger picture. You can access this audience through our print, digital and social channels as well as more integrated branded content partnerships which leverage the expertise and trust in our editorial to gain maximum exposure and engagement. 

Branded Content and Partnerships

Society is changing and consumers are becoming more aware of the problems that face us all, from poverty to sustainability, to wider global implications.  As such, consumers purchase decisions are becoming based on one of shared values.

The Big Issue now has its own branded content division that provides brands with a range of award-winning content services.

We provide a highly credible and authentic platform, a trusted and respected brand and national media reach to help tell brands stories that actively engage and attract new and existing customers.

*PAMCo 1 2021

**ABC 77,630 Jan-Dec 2020