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Big Issue Foundation

Virgin Media Customers Support Vendors This Christmas

Virgin Media is to donate £25,000 to Big Issue vendors across the country this Christmas, as part of its festive charity giveaway.

Daily winners of a Virgin Media draw for its customers will receive a £1,000 which will be shared between ten local vendors in the form of £100 supermarket vouchers.

The initiative starts on December 1 and will run for 25 days with Virgin Media working in collaboration with the magazine’s team to connect to vendors across the UK.

The coronavirus crisis has led to a 40% drop in sales of the magazine as the lockdowns have prevented vendors selling on the streets.

Tracy Griffin, interim chief executive of The Big Issue Foundation, said: “It’s been a very difficult year for our vendors. Not only in terms of earning a living through selling the magazine but the lack of footfall in communities has left many vendors feeling lonely and isolated.

“This is a lovely way to reach out and connect and to bring some much needed festive cheer.”
On 17th December, The Big Issue also hosted a take-over day on Virgin Media’s Twitter account to amplify the campaign.

Cilesta Van Doorn from Virgin Media said: “We’re thrilled to be partnering with the Big Issue this year as part of our ‘Let’s Do Christmas’ daily giveaway.

“By gifting each of our winners a cash donation to the Big Issue as part of our prize fund, we’re playing a part in helping vendors continue to build those all-important connections with their communities, even at a time when it’s harder to do so face-to-face.”

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Support your local vendor

Give your vendor a hand up and buy the magazine. Big Issue vendors are some of the most vulnerable members of our society. But, at the same time, they are micro-entrepreneurs. By supporting their business, you can help them overcome homelessness, financial instability and other social disadvantages that hold them back.

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