Welcome to BookTok. TikTok’s book recommendations, reviews and releases have amassed 185 billion views, making it one of the platform’s most active communities. According to the Publisher’s Association, 59% of 16- 25-year-olds have rekindled their love for reading thanks to the trend.
This is true for BookToker Nicole Murphy, who has 42,000 followers on the app.
“I stopped reading as I got older. But when I stumbled upon BookTok, it seemed like a positive space and I started reading more. I wasn’t part of a specific community and thought it’d be nice to be part of,” she tells The Big Issue.
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“It’s made reading cool again,” Murphy continues. Addressing BookTok’s reputation for competitiveness she says, “Someone might say ‘I’ve read 30 books this month’, but they haven’t said ‘I’m better than you because of that’. It’s internal pressure people get from seeing this, like with anything online.”
There are hundreds of articles dismissing the platform for the competitiveness it allegedly fuels by promoting unattainable reading quotas and goals. GQ complains BookTok is “shallow” and has made being a reader more important than actually reading. Dazed speculates it has “sucked the joy out of reading”.