He is best known as one half of the Hairy Bikers, the TV chefs and best mates who have become national treasures through their passion for food and travel.
But perhaps less well known about Si King is that he is also a keen musician and drummer of Geordie four-piece Little Moscow.
And now the band, which plays a blend of funk, rock, blues and disco tunes, has partnered up with food bank network the Trussell Trust to increase awareness of food poverty and fight for a hunger-free future.
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Speaking to Sky News, King explained that with so many people struggling during the pandemic and even before that, the band wanted to help.
“There was a sense of frustration with all the lads in the band that what we were seeing unfold, particularly across the pandemic but also prior to that, was people just not being able to afford the the basics of life,” he said.