Morrisons has introduced “Food Bank Priority Item” signage in-store telling shoppers which items are needed most in their local area and the supermarket is encouraging customers to donate tinned fruit, long-life juice, cereal and seasonal items like advent calendars after working with food banks to find out what they need.
Other priority items include tinned meat and fish, puddings, biscuits, cooking sauces, tea and coffee, toiletries and sanitary protection. From December 2, customers will be able to purchase festive versions of Morrisons’ “Pick Me Up Packs” for £4 which contain these goods.
Shoppers pick up the packs at the store entrance, pay at the till, and then place the bag in a dedicated donation station which will then be collected by local food bank volunteers.
Customers will also be able to gift new toys to in-store ‘Toy Donation Stations’ which are passed on to local causes and charities.
The initiative will run in all 496 Morrisons stores until December 24.
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