A former prisoner’s plan to create a ‘Made In HMP’ clothing brand has seen him smash his £10k crowdfunding goal despite launching the campaign during the Covid-19 crisis.
LJ Flanders’ body of work has already proved helpful during lockdown – the idea for his Cell Workout fitness programme came while he was serving time at HMP Pentonville.
After carrying out a personal training course, he worked out exercises in his cell that led to a best-selling book and he has continued to train prisoners through his social enterprise since he was released, even giving some the tools to become personal trainers themselves.
The next phase of his plan to help prisoners has been in the offing for a year – Flanders decided to persist with his plan to create a clothing brand dubbed ‘Made in HMP’ and launched a crowdfunder.
It has hit its £10k goal, allowing Cell Workout to offer female prisoners at HMP Downview to boost their skills by making the clothing and earning a source of the income from the sale of the fashionable gear.