The Amazon rainforest is known as the lungs of the world, and now a campaign is aiming to breathe new life into efforts to help indigenous communities save it from President Jair Bolsonaro’s clutches.
Bolsonaro has faced criticism over soaring deforestation throughout his two-year tenure, and has been locked in talks with US counterpart Joe Biden over support for the Amazon.
But a campaign launched on Earth Day is aiming to put the power to replant the Amazon in the hands of 64 indigenous communities across Brazil.
Choose Earth, driven by refugee charity Choose Love and media company Earthrise, is seeking to raise £150,000 with 100 per cent of all donations going to support the communities in their frontline fight for social and environmental justice.
CHOOSE EARTH???? We are so incredibly excited to launch our new campaign with @earthrisestudio. #CHOOSEEARTH will support a network of frontline environmental defenders, putting their lives at risk to protect the planet. To find out more: https://t.co/WnhKMRLyzB#EarthDay2021
— Choose Love (@chooselove) April 22, 2021
Indigenous leaders, activists, storytellers, artists and academics have all teamed up to join the Choose Earth campaign, including Daiara Tukano, Sônia Guajajara, Narubia Werreria and Gliceria Tupinamba. The group has joined forces to stand against deforestation which threatens the home of indigenous groups and the future of the planet.