How it was told
You’ve seen sensational, ALL CAPITALS-headlines pronouncing a WEATHER BOMB will batter the UK. And presumably you’ve also seen the social media snapshots of a bin toppled over by a gust of wind and the accompanying declaration: “We will rebuild”.
This is no happy accident, and if you scour the weather stories online or on the front pages then you will see many a false claim. Brace yourself for a lot of the Daily Express in this section – we forecast that they are likely to feature prominently. Take, for example, its November 22 SEO-scouring claim of “UK weather forecast: SNOW STORM WARNING: -10C Baltic blast to freeze Britain til CHRISTMAS”.
Stablemate the Daily Star followed suit on December 13, embracing its inner Bing Crosby with “White Christmas: Bitter -20C Russian FREEZE to hit Britain with festive SNOW”. As did The Sun with December 14’s “BLIZZARD OF OZ: UK weather forecast – Britain braced for ‘500-mile SNOW curtain’ this weekend as -15C Baltic blizzard sweeps in”.
After Christmas, attention has turned to a follow up to last March’s Beast from the East with Sky News, Express Online, The Independent and the Daily Mirror Online all suggesting the freezing weather that brought the UK to a standstill last year could return.
Weather forecast SNOW: Airports warn delays and cancellations – is your flight affected? https://t.co/09UnR0iUpk pic.twitter.com/GFKtgiyHms
— Daily Express (@Daily_Express) December 27, 2017
Do these stories have any merit though? There was certainly no festive WEATHER BOMB.