How it was told
The National Farmers’ Union have got beef. Loads of it, in fact, with the oft-repeated claim that cutting our red meat farming and consumption would help slash carbon emissions.
That’s pretty important when it comes saving the planet – there’s certainly a lot at steak, sorry, stake.
The NFU’s report, titled ‘Achieving Net Zero: Farming’s 2040 Goal’ outlines how farmers will achieve zero carbon emissions over the next two decades.
It was given a prominent position in The Guardian on September 10 with their “No need to cut beef to tackle climate crisis, say farmers” splash story.
From there, the story was picked up by the i, which went with: “UK farming could be carbon neutral by 2040 under NFU climate change plan” as well as the Mail Online with “Farmers will use bigger hedges, healthier livestock and more precise pesticides to cut greenhouse gas emissions to zero by 2040, union says”.
The Telegraph took a different approach to the story, instead opting to hone in on some of the methods being suggested, rather than the end goal. “Buildings should be made out of hemp and wool to cut carbon emissions, National Farmers’ Union says” looked at how the NFU is hoping to create the conditions to absorb carbon before it enters the atmosphere.