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Lord Bird appeals for public support for Big Issue vendors through pandemic

The pandemic has hit Big issue sellers hard, as lockdowns, restrictions, and plans to work from home take many customers off the street.

Lord John Bird, founder of The Big Issue, has called on the public to support the network of Big Issue sellers, many of whom are homeless or vulnerably housed, by buying The Big Issue magazine from local vendors, subscribing or donating to an appeal.

The pandemic has hit Big issue sellers hard, as lockdowns, restrictions, and plans to work from home take many customers off the street.

Lord Bird appealed to the public after an incredibly tough 2021 for the organisation and its 1,800 vendors, saying: “January is always a difficult time, but with continued restrictions in place, meaning many people are still working from home, coupled with the government warning that we may see up to a quarter of workers being off work due to high Covid levels in the population, means that our vendors urgently need your support.”

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Big Issue sellers are self-employed, buying copies of the magazine for £1.50 and selling them on to customers for £3. The Big Issue organisation exists to give vulnerable people or those in poverty a hand up to improve their situation, rather than just a handout.

Between March 2020 and April 2021, in the first year of the pandemic, The Big Issue supported more than 3,000 vendors with £1.3 million in direct financial support, reducing the increase of housing debt during the pandemic and likelihood of eviction. The organisation also provided a “comeback kit” after lockdown with with essential PPE, masks, hand sanitiser, wipes, and continues to provide vendors with contact-less payment machines.

The Big Issue Foundation, the registered charity which is part of The Big Issue Group, supports sellers of the magazine to help themselves out of poverty with wrap-around support.

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You can buy the magazine from your local vendor but if you can’t reach a local magazine seller, you can support the organisation and vendors with a four-week subscription.

Anyone can subscribe from their local vendor via The Big Issue vendor map, where 50 per cent of net profits go directly to the vendors, in the same manner as buying the magazine in person. Alternatively, many subscribe directly to The Big Issue to ensure the organisation can be there for its vendors both now and in the future.

The Big Issue’s Winter Appeal is also accepting donations to support the organisation’s crucial work with vendors.

Lord Bird said: “Big Issue vendors can’t work from home and with severe weather warnings on the cards, they face a very tough and uncertain winter ahead.

“Please buy from your local vendor and if you can’t, please buy a subscription or donate today, your money will go to supporting our work with vendors.”

For more information visit www.bigissue.com/support.

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Big Issue Group is creating new solutions through enterprise to unlock opportunities for the 14.5 million people living in poverty to earn, learn and thrive. Big Issue Group brings together our media and investment initiatives as well as a diverse and pioneering range of new solutions, all of which aim to dismantle poverty by creating opportunity. Learn how you can change lives today.

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