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Safter Scotland: 'In town, slow down'

Safer Scotland on why driving too fast for the road conditions can have serious consequences

Safer Scotland: In town, slow down

Numbers of vulnerable road users being killed or seriously injured on Scotland’s roads are on the rise. Recent studies show that 96 per cent of accidents happen in built-up urban areas, and drivers are seven times more likely to kill a pedestrian if they hit them at 30mph rather than 20mph.

96 per cent of accidents happen in built-up urban areas

Now a new campaign is urging drivers who regularly use the roads in built-up areas to slow down, by highlighting the serious consequences and danger to others if they don’t.

The campaign is aimed at all drivers in Scotland who regularly undertake journeys in built-up areas and clearly communicates the importance of driving at an appropriate speed in our towns and cities.

Launching it, Scottish Government Minister for Transport and Islands, Humza Yousaf, commented: “Whether you’re a person driving a car, cycling a bike or walking, we all share the road. As a driver, your speed should be appropriate for the conditions and make sure you allow time to respond to the busy and constantly changing environment of built-up areas.

“This campaign highlights the real implications of speeding on Scotland’s built-up roads, and reminds people that driving too fast for the conditions can have serious consequences. The message is simple, in town, slow down.”

Find out more information here: www.dontriskit.info/in-town-slow-down. And join the conversation on social media @roadsafetyscot and www.facebook.com/roadsafetyscotland.

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