Michael Sheen has teamed up with Big Issue Invest-backed period poverty-busting social enterprise to break the stigma around the issue for dads.
The Welsh actor, who is a huge advocate for social enterprises, launched the #Pads4Dads campaign to encourage fathers and daughters to talk about periods in an online video yesterday.
You don’t have to have to go through it to talk about it! So excited to launch our #Pads4Dads campaign on @WeAreSTV today with none other than @michaelsheen (!!!) Check out our new #Pads4Dads booklet and get ready to go with the flow with #HeyGirlsUK! https://t.co/XRNYXAGpUApic.twitter.com/AOaRMmLok7
— Hey Girls (@HeyGirlsUK) March 11, 2019
Socially-conscious success story Hey Girls have created a resource on their website to help dads with the great unknowns of the issue after carrying out research to find that four out of 10 dads never learned about periods.
The handy tips include when to ‘have the chat’ to kids of all genders about periods and how to prepare as well as negotiating the minefield of buying the right products.
Hey Girls has even gone a step further with the latter, offering an all-in-one Pads4Dads kit on their website, available for £12.95, including a handy leaflet guide.