The ad, which ran in the Metro, invites readers to cut out their own sanitary towel from the newspaper page – highlighting the reality that one-in-10 girls in the UK cannot afford sanitary products and have resorted to using loo roll, socks or even newspaper.
— Little Black Book (@LBBOnline) August 13, 2018
Launching its range of sanitary products in in 80 Waitrose and 280 ASDA stores this week, Hey Girls was founded just eight months ago by Celia Hodson with the help of her two daughters, Kate and Becky. The social enterprise sells sanitary towels on a ‘buy one give one’ model – meaning for every pack purchased another is donated to a woman in need.
“It all started with a heated discussion between myself and my two daughters that results in a big hairy audacious goal,” Hodson told The Big Issue. “We simply wanted to work out if we could fix period poverty and what that would look like.”
A £50,000 investment and mentorship from Big Issue Invest’s Power Up Scotland has helped bolster Hey Girls’ ability to grow. Bridging the gap between activism and retail, the enterprise is also a key partner in the Scottish government’s period poverty roll-out with free sanitary products to be made available to an estimated 18,800 Scottish women through foodbanks, women’s shelters and community centres.