The Big Issue has been awarded four industry awards for its response to the coronavirus pandemic from the Professional Publisher’s Association.
After a year in which hundreds of vendors were unable to sell the magazine due to coronavirus restrictions, The Big Issue won the PPA’s Best Response to Covid-19 Award, Campaign of the Year, Team of the Year and Innovation of the Year.
Judges praised The Big Issue for being “able to pivot every single aspect of its business very quickly. Even without taking into consideration the positive social impact of this brand, this entry stood out as an impressive example of agile digital transformation, undertaken at short notice, with very little prior experience of this in the business, and to great success.”
They also praised The Big Issue’s “simply outstanding” marketing and communications team for their speed and use of outreach and endorsement, which “not only ensured the survival of the Big issue but ensured it will go from strength to strength”.
Big Issue editor Paul McNamee said:” To win four national awards is a phenomenal result. It’s a great way to mark the creativity and hard work of everybody at The Big Issue. When last March we faced the darkest moment of our almost 30 years existence, everybody stood up.”
The vendors who sell The Big Issue magazine are people experiencing or at risk of homelessness, buying copies from the social enterprise for £1.50 and selling them in their local communities for £3.