Do you hear that noise? It’s a low, rumbling murmuring; a non-specific growing grumble. It’s seasonal.
That is the sound of general hurrumphing and moaning that Christmas is starting too early.
It begins just as the John Lewis Christmas ad is launched, and follows a particular arc. The ad isn’t very good, it’s too expensive, who’s it for anyway, the clocks have just gone back, Christmas isn’t for months, this is all a con to take our money, damn it all!
Who doesn’t like to moan? The weather – it’s all wrong for this time of year. Twitter – they’ve changed the favourite tag to a heart. What are they playing at!! Cheese – this cheese price war is confusing.
On such big thoughts do modern sensitivities rest.
Let’s bring on Christmas in all its gaudy, glittery glory
But moaning about Christmas starting early – get over it. In fact, let’s get into it. Let’s bring on Christmas in all its gaudy, glittery glory.