I like Jamie Oliver. This sets me at odds with the prevailing mood. There is a groundswell, groupthink push that is laying into him.
Oliver is the anti-obesity tsar (unofficially). Since he took on Turkey Twizzlers he has been in the vanguard of a move to make Britain’s kids healthier and less obese.
He drew ire last week with his call to ban two-for-one pizza deals. He was meeting the Scottish first minister Nicola Sturgeon and asked her to back the plan as part of her mission to halve childhood obesity rates in Scotland by 2030.
As ideas go (the ban of two-for-one deals, not the halving of obesity) it’s not great. It feels like a nippy measure that punishes small pleasure. I’m sure that many of us have used this offer at one time or another.
I hear you guys here’s a thought, what do you think about the idea of having 3 healthy BOGOF’s for every junk food BOGOF?? Then you have fair choice which british family’s currently don’t have ?
— Jamie Oliver (@jamieoliver) May 17, 2018
However, the opprobrium directed towards Oliver was ridiculous. It involved, mostly, columnists desperate to overstate their working-class roots fuming at how a multi-millionaire had any right to attack the poorest in society when this was frequently the only food available. He should butt out with his nanny state elitist interventionism. And wasn’t this a real double standard anyway as he owns a chain of pizza restaurants. That said, the call of “fuck off you salad shagger” was amusing.