- giffgaff is providing 250 refurbished phones to new magazine vendors
- This is the Big Issue’s first ever phone partnership with a mobile network
- Phones will be equipped with Near Field Communication technology, meaning vendors can take cashless payments directly using a smartphone, without the need for an additional card reader
Today (Monday 27th November), giffgaff is providing the Big Issue with 250 refurbished phones, which the organisation’s frontline teams are distributing to new vendors, enabling them to increase their cashless sales.
This will be the Big Issue’s first ever phone partnership with a mobile network, and the first time that vendors will have access to phones equipped with Near Field Communication (NFC) technology, meaning they can take cashless payments directly using a smartphone, without the need for an additional card reader. This will make sales smoother and easier for vendors – as well as making it quicker and more secure for Big Issue customers to buy from them.
The partnership with giffgaff builds on the Big Issue’s existing work to support vendors with cashless transactions. During the COVID-19 pandemic, the organisation’s frontline teams started supplying vendors with card readers, allowing them to continue selling the magazine in line with health guidelines.
It also helped them get up to speed with an increasingly cashless society, which saw 17 billion contactless payments made in the UK last year and 87% of people using contactless technology at least once a month. A government briefing earlier this year also revealed 74% of people in the UK use cash only occasionally or rarely.
Vendors quickly saw results when they started offering customers this fuss-free payment option. In an average week, they sold five more magazines, adding up to £520 per year in additional earnings.
The refurbished phones supplied by giffgaff will replace existing handset and card reader combinations, helping vendors to make faster, easier payments, and increase their sales even more.