- O2 to donate free data plans to help Big Issue vendors become cashless, reconnect with family and access essential online services
- The data plans will include 7GB of data, as well as a free sim, unlimited calls and texts
Today (Monday, 29th November) O2 and The Big Issue have announced a partnership which will see over 200 of the magazine’s vendors receive free data plans every month, enabling them to make cashless sales, access essential online services and stay connected with their families, this festive season and beyond.
The partnership comes as part of the National Databank initiative launched by O2 and Good Things Foundation.
The scheme works like a “food bank for data”, tackling data poverty by providing free mobile data to people in need. For every plan the award-winning network sells this Christmas, O2 has announced it will in turn donate 10GB of data to the Databank so it’s there for someone who really needs it, free of charge.
The Databank is designed to support O2’s data pledge to get more than 255,000 people living in poverty connected by the end of 2023.
As part of its drive to help end the digital divide, O2 has committed to setting up over 200 Big Issue vendors with data plans each month to help them go cashless and grow their business. With 7GB of data, as well as a free sim, unlimited calls and texts, they’ll be able to connect with family and friends just in time for Christmas.
Being locked out of the digital world means paying more for life’s essentials, being frozen out of welfare benefits, and not having a voice in the modern world. It can also mean isolation from friends and family. Lack of access doesn’t just shut down opportunities like jobs and education, it’s a marker for poorer health and lower life expectancy.