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Social Media influencers and bloggers swarm on Scot-mid as Hey Girls hits the shelves

Hey Girls, an investee of Big Issue Invest, are now available in Asda, Waitrose and Coop stores across the UK. Scot-mid becomes the latest supermarket to get behind the Scottish brand.

Only days after winning the Great British Entrepreneurs Awards Hey Girls are now making it local by launching their Buy One Give One Plastic Free Period Products in Scot-mid Stores across their home city of Edinburgh.

With brand and Buy Social Ambassador Caitlin Moran magically appearing on Hey Girls product boxes via a virtual reality app and other high-profile influencers joining the campaigns Hey Girls goes from strength to strength.

Now available in Asda, Waitrose and Coop stores across the UK, Scot-mid becomes the latest supermarket to get behind the Scottish brand taking the plastic of out period products, featuring 14 of their stores across Scotland.

Hey Girls Senior Business Development Lead Becca Bell said: “With the support of these fantastic influencers Hey Girls are moving the menstrual product whispers out from the back of the bathroom cabinet and opening up social media conversation that debunk menstrual myths and taboos”.

Founded just 18 months ago by Celia Hodson with the help of her two daughters Hey Girls sells a full range of Period Products on a ‘buy one give one’ model – meaning for every pack purchased another is donated to a girl or woman in need in the UK. To date Hey Girls has donated over 5.6 million period products across the UK.

Kirsty George, Local Sourcing Manager for Scot-mid said: “At Scotmid we are passionate about supporting Scottish businesses – ones that share our values and principles – and the ethos behind the Hey Girls products offers our customers exactly that. We’re really delighted that our stores across the country will be playing a part in helping to tackle such a prominent issue such as period poverty. It’s exciting that our members and customers will now have access to these brilliant products.”

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Hey Girls Daytime and Overnight Sani Pads (£3.25) and Menstrual Cups in sizes small and large (£8.95) will be available to buy from selected Co-op stores across the UK.

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Learn more about our impact

When most people think about the Big Issue, they think of vendors selling the Big Issue magazines on the streets – and we are immensely proud of this. In 2022 alone, we worked with 10% more vendors and these vendors earned £3.76 million in collective income. There is much more to the work we do at the Big Issue Group, our mission is to create innovative solutions through enterprise to unlock opportunity for the 14million people in the UK living in poverty.

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