This Christmas, as lockdown restrictions hit England and result in quieter streets in Wales and Scotland, we need your support now more than ever.
Don the iconic red jacket and become a Big Issue vendor for the day; selling the Big Issue magazine alongside our inspirational vendors – highlighting the extreme difference between wealth and poverty. The Big Challenge is a great initiative for motivational team building, whilst honing customer engagement and creative sales techniques. It also challenges misconceptions and breaks down barriers – reaching social and financial inclusion objectives.
We have launched a subscription scheme offering work- based opportunities to people facing poverty. By becoming a member of The Big Community, you enable us to offer this type of supported employment to vulnerable people, whilst demonstrating your business’ commitment to tackling poverty through receiving an award-winning magazine to your offices each week, fulfilled by a vendor in the scheme.
Our CSV programme develops early stage social businesses through investment, advice and business partnerships. Partners provide support and mentoring to enable social businesses to deliver greater impact.
Through a powerful partnership with The Saints Foundation, The Big Issue created a special edition of the magazine, raising awareness of the invaluable work they do in their local community. As part of the partnership, The Saints Foundation helped give Big Issue vendors a leg-up with a new employability programme.
An eight-week employability course, which was run by The Saints Foundation aimed to equip vendors with job-ready skills, building on their personal development and learning about job roles across the club. After successful completion of the course, three Big Issue vendors are now working in hospitality and security at St Mary’s stadium. Our campaign received global interest and achieved a total reach of over 650 million people.
As The Big Issue continues to campaign for the welfare of society’s most vulnerable, we continue to forge partnerships and initiatives that put us at the forefront of social change. One of these partnerships was with Culture24, a ground-breaking arts and heritage charity, becoming their social impact partner for its new one-of-a-kind festival, Emerge.
The Big Issue produced the festivals’ programme which was distributed through the magazine and sold by our vendors across the numerous festival venues around the capital. We engaged one of our BII investees, Collage Arts to produce bespoke digital content as well as giving musicians and creatives the opportunity to perform at the festival itself.
The current trend for fast, disposable fashion is simply unsustainable. The Big Issue partnered with M&S and their Plan A team to raise awareness of their work in tackling the sustainability of the industry. The Big Issue recruited four young campaigners and visited Marks & Spencer’s HQ to quiz their top team of experts about what one of the biggest and best-known brands on the high street is doing to protect the environment and combat climate change. This resulted in an 8-page feature, digital and social activation and a national PR campaign that achieved over 10 million in reach.
The Big Community exists to recognise and network the people and businesses coming together during this crisis and beyond to support the most vulnerable in society. Through engaging and inspiring storytelling, we highlight the incredible impact which can be achieved through meaningful partnership.CONTACT US
For more information about The Big CommunityOUR PARTNERS GET INVOLVED