Advertisement - Content continues below
Books

Unreadable Books campaign jumbles up bestsellers to push literacy

‘The Da Vinci Code’ becomes ‘The Ad Viicn Oced’ in the Literacy Partners campaign to get people reading in New York

Lengthy, divisive bestseller The Da Vinci Code may already be hard to read for some – but a new cover design for charity is unlikely to make it much easier.

Dan Brown’s multi-million-selling novel has become “The Ad Viicn Oced” as a part of charity Literacy Partners’ Unreadable Books campaign to raise awareness and support for New Yorkers who are unable to read.

In total, 12 authors have signed up to mix up their books, including Patricia Cornwell, Ken Follett and Tayari Jones while Angie Thomas’ The Hate U Give becomes “Het Ahet U Evig” and Ingrid Roja Contreras’ Fruit of The Drunken Treeis now “Frtui fo het Drenkun Eter”.

The full set will be on display at two New York bookshops – McNally Jackson in Brooklyn and Manhattan’s Mysterious Books – over the weekend complete with information about Literacy Partners and how to support their mission.

This is the second year that the campaign has been held to show bookworms what life is like when you are unable to read – a reality for one in five people in New York according to the campaign.

“It’s incredibly difficult for people who know how to read to imagine what it’s like to not be able to make sense of even basic written information, much less things like rental agreements, legal documents and medical instructions,” said Anthony Tassi, CEO at Literacy Partners. “With Unreadable Books we’re hoping to connect with people who love reading to inspire them to support their fellow New Yorkers who are trying to learn. We are honoured to have the support of 12 phenomenal authors for this year’s activation.”

Advertisement - Content continues below
Advertisement - Content continues below

The Big Issue knows just how important literacy is to help lift people out of poverty. That’s why we champion books with weekly reviews and even are offering the chance to become Britain’s next great crime writer.

And that’s why we highlight the plight of libraries, give away books and launched our #WhyBooksMatter campaign to show their life-changing qualities.

Image: Literacy Partners

Advertisement - Content continues below

Support us today

Over the last 30 years, your contributions have been vital in providing opportunities for those facing poverty by giving them a hand up, not a hand out. Support us to help thousands more. Buy a copy from your local vendor, donate or subscribe online today.

Recommended for you

Read All
Top 5 books about unreliable therapists, chosen by Graeme Macrae Burnet
Books

Top 5 books about unreliable therapists, chosen by Graeme Macrae Burnet

Windswept & Interesting: My Autobiography by Billy Connolly: One of the greatest storytellers
Books

Windswept & Interesting: My Autobiography by Billy Connolly: One of the greatest storytellers

Tenement Kid by Bobby Gillespie review: Primal Scream star strikes a tangible note of melancholy
Books

Tenement Kid by Bobby Gillespie review: Primal Scream star strikes a tangible note of melancholy

The website offering a new way to find diverse children’s books
Books

The website offering a new way to find diverse children’s books

Most Popular

Read All
'What kidnappers do' - DWP forcing universal credit claimants to pose for photo with daily paper
1.

'What kidnappers do' - DWP forcing universal credit claimants to pose for photo with daily paper

The problems with BT's £50m 888 app to protect women on their way home
2.

The problems with BT's £50m 888 app to protect women on their way home

Why England's rivers are so polluted and will be for years to come
3.

Why England's rivers are so polluted and will be for years to come

Universal credit: What is it and why does the £20 cut matter?
4.

Universal credit: What is it and why does the £20 cut matter?