It’s very humbling and I’m grateful to be involved in a project like this with The Connor Brothers and The Big Issue. It’s sick to make my Big Issue debut. I’ve seen it about for a long time.
I don’t know what I class myself as – I suppose I’m an entrepreneur-slash-film director. But what I really do is connect worlds. When I was about 15, I was given a camera as a gift. I started to run about and film artists who were not getting represented in mainstream media.
I started uploading to YouTube when there was hardly any original music content – at the time, it was all funny videos or things ripped from TV.
I saw a gap in the market and started uploading original filmed content. I started hustling, filming my mates, turning up to events, trying to get bigger artists, building a brand from there. I was an early adopter.
It was mainly underground grime, rap and hip hop. I started branching out and it didn’t matter what genre you were, as long as you had something to say and it had a groove, you would get on my channel, SBTV. I was one of the platforms that helped grime become so important.
People message me to say I helped build it and get eyeballs on it. SBTV grew from there.