Innovation. Solution-based. Optimal. Meaningless words for meaningless business people. They run the place, have no attention to detail, say ‘utilised’ instead of used, yet have supernatural confidence, despite having less originality than your average WordArt template.
People like this circulate within every boardroom of Britain. (They’re organising Brexit for us, too, which is nice.) This raw and painful familiarity must be why The Apprentice continues to be so popular. Despite never changing an iota of its format, it’s STILL rumbling on, like a small wheelie suitcase interminably trundling down a travelator towards a Premier Inn near the ExCel.
These people give not one per cent, not 100 per cent, not even 110 per cent. In this, latest series, one of the contestants claims they give “150 million per cent”. That’s a lot of per cents, I’m sure you’ll agree.
And we sit at home after a hard day at work and watch them. What a bunch of masochists we are! You’d think we wouldn’t want to take it home with us. You’d think we would scream at the very thought of two teams called Blue Sky Thinking and Synergy selling doughnuts in Borough Market, or ineptly navigating a deal to buy 200 rhinestone bikinis at a bodybuilding convention. We spend 40 hours a week with spreadsheets, office politics and colleagues who think Katie Hopkins has a point, actually, and yet we still lap it up in our spare time.
Then you add Lord Sugar into this turgid mix, saying things like “I want winners not whingers, workers not shirkers” like a pound-shop Davros, and the circle of hell is complete. Last week, when a woman couldn’t sell anything, he said: “You couldn’t give away prosecco on a hen night.” (He neglected to add “darlin’” but someone in the production team has probably had