Ask people what the heart of their community is and few are likely to say a gym. But for residents of Leith, Edinburgh, Projekt 42 is known for putting their wellbeing first – whether you’re their youngest or oldest member, aged four and 91 respectively. Sara Hawkins saw firsthand what a winning combination of physical exercise and mental health support could do in tough times and was driven to make that accessible to others, regardless of income.
Hawkins was working as an auditor when she was assaulted in 2012, leaving her with debilitating post-traumatic stress disorder and forcing her to quit her job. Struggling to leave her home as a result of severe anxiety, she couldn’t work for two years. At one point friends gifted her a gym membership – “It was something to get me out of the house” – and after a few months she found the goal-setting of personal training was helping her. After months waiting on an NHS list for counselling, she felt forced to fork out for private treatment, and started seeing a life coach. Twelve months of investing in her health proved hugely effective – and costly. Hawkins was back on her feet but around £20,000 lighter.
“Projekt 42 really came out of knowing how expensive it can be to get yourself mentally well again,” Hawkins tells The Big Issue. “I thought we could deliver the course I put myself through in a less piecemeal way and at a more affordable cost.”
That’s what she did. But it wasn’t easy – her funding applications were rejected time and time again by social investors who said the plan didn’t seem sustainable. “There was this perception that community-led mental health service couldn’t work,” Hawkins says. In 2017 she decided to sell her three-bedroom flat to buy gym equipment and found a temporary space in a shopping centre. Crucially she went to the community to ask what they wanted out of a gym. “The response was brilliant,” Hawkins says. “We gave the community an option to pay or ask for a free pass and within the first two weeks we’d had 50 paid members then a few hundred accessing the facilities for free.”
Projekt 42 is now one of the biggest training spaces in Edinburgh with around 7,000 active users. As well as the open training facilities it offers physiotherapy and time with an occupational therapist, plus a lengthy list of classes from yoga to weight training to boxing. Projekt 42 also offers classes exclusively for transgender and non-binary people, cancer rehab, senior fitness classes and a 12-week programme combining personal training, group fitness and cognitive behavioural therapy. Classes start at £1.50 each and memberships cost £30 per month, with around 40 per cent of each fee used to pay for people on low incomes to access the gym for free.
“People using our gym automatically know they’re helping someone else,” Hawkins says. It has resulted in a far more diverse clientele than you might find in a commercial gym. Purchasing a gym membership means automatic access to six free counselling sessions, after which point they’re priced according to income. Some of the mental health workshops include a better sleep programme, sessions for those struggling with menopause and courses for managing anxiety. For every class someone pays for, someone else gets to go for free.
“Our activities aren’t necessarily permanent, so we’ve now supported a number of people to complete fitness training qualifications and continue those activities in the community,” the founder says. “There are a lot of instructors around Edinburgh who were unemployed and started their journey at Projekt 42.”
The Big Issue magazine is read by an estimated 379,195 people across the UK and circulates 82,294 copies every week.
But it can be difficult to quantify the project’s true impact because of the deeply personal nature of how exercise and mental health support can transform lives. “We have the numbers but then we have the people who have got extreme social anxiety, for example. We’ve been able to support people to access friendship groups and create bonds with people.”
The biggest challenge is Projekt 42’s ongoing search for a permanent home. Finding a space suitable for the operation has proved so challenging that Hawkins’ social enterprise is still technically a pop-up. But big plans are on the horizon: a new fitness academy for people who have been out of work for a while and want to become personal trainers, and even more expansion to accommodate everyone looking for happy bodies and strong minds.
A mental health workout
The number of members who use Projekt 42’s mental health services is modest – around 10 per cent on average. But since launching the gym, Hawkins has noticed interesting seasonal fluctuations.
“Just before Christmas there was a huge influx in applications from our members who felt depressed or stressed and needed access to short-term counselling,” she says. “About 30 per cent of our membership were accessing it then.
“A lot of people explain depression away as winter blues, or the lack of daylight, and they really hang on until they can’t any more.”