Exposure to gender stereotyping in childhood does harm even decades later, a new report has revealed.
Research by leading gender equality and women’s rights charity the Fawcett Society showed that stereotyping by gender is “endemic” in the UK.
The report also concluded that putting parameters on what it means to be a girl or a boy impacts relationships and career choices further down the line.
Nearly half of those surveyed said they want the government to do something to curb gender stereotyping at home and beyond.
Fawcett Society boss Sam Smethers said it results in boys who struggle to express their emotions, are quick to become aggressive, underachieve at school and contribute to the toxic trappings of masculinity.
The chief executive added that girls display low self-esteem and debilitating issues with body image. One in five 14-year-old girls self harm.
Since 1991 The Big Issue has sold more than 200,000,000 copies – helping the most vulnerable in society earn more than £115 million.
“We have a heavily segregated labour market where just eight per cent of STEM apprentices are women,” Smethers said. “Gender stereotyping is at the root of all of this. We have to grasp the challenge to change it.”
In the report, evidence showed that gender is “taught” across society, with new parents reinforcing a gendered world through toys, language and room furnishings.
And as early as four or five months, parents give female infants toys they do not make available to boys, like dolls.
Children tend to be aware of gender by the time they are two years old, and by age six they associate intelligence with being male. They tend to link ‘niceness’ with women and girls.
Smethers added: “This isn’t a trivial issue about who wears pink or blue, gender stereotypes are harmful. But the evidence is clear, the wiring in our brains is soft not hard. We can challenge attitudes and change lives, but we must wake up to the harm that gender stereotypes are doing to all of us and the price that we are paying for it.”
A majority of the under-35s surveyed for the report agreed that gender stereotypes have adverse effects on school subject choices, career paths and beliefs surrounding care duties.
The WISE Campaign, an organisation fighting to abolish stereotypes and encourage more women and girls into STEM careers, said it is exactly these experiences which discourage girls from pursuing work in science or engineering.
The campaigners devised a game for girls aged 11-19 to help them find female role models working in these roles – because there is a distinct lack of them in the media. “It’s so important that we are aware of our biases and how that affects young people, their subject choices and then their careers in the future,” a spokesperson said.
The perception of care and early years education roles being for women has also proven persistent, with men making up just two per cent of primary school teachers in the UK.
Campaigners Let Toys Be Toys lobby against the gendering of toys. Spokesperson Jess Day agreed with the Fawcett Society’s conclusions, and said toys play a significant role for infants learning about gender.
She said: “Play matters – it’s how children learn about the world and develop vital life skills, so directing their play in this way will inevitably have effects on the skills they develop.
In total, more than 92,000 people have sold The Big Issue since 1991 to help themselves work their way out of poverty – more than could fit into Wembley Stadium.
“While explicit ‘boys toys’ and ‘girls toys’ signs are now very unusual here in the UK, the toy industry still uses marketing, packaging, product photography, familiar colour coding, language and stereotyped motifs (like hearts and robots) to signal to children that certain toys are targeted towards girls or boys.”