Advertising helps fund Big Issue’s mission to end poverty
News

London Mayor Lib Dem candidate uses political party’s resources for kindness

Siobhan Benita has tapped into her access to the electoral register to help vulnerable people stave off loneliness while they are self-isolating

Siobhan Benita wikimedia commons henrycompson

We’re all used to political parties using the electoral register to get in touch before an election and the overload of leaflets it brings.

But London Mayor Liberal Democrat Siobhan Benita has decided to harness the system for good during Covid-19 crisis times.

The former civil servant has been running Calling with Kindness throughout the lockdown, using the electoral register to identify people who may be battling loneliness while living on their own or feeling isolated if they’re aged over 70 and ask them if they need help.

She’s mobilised members to hit the phones offering a chance to chat or to connect people with local authorities, services or the many mutual aid groups that have risen up in recent weeks

With the mayoral election pushed back a year, Benita told The Big Issue that current challenge facing us all has urged her to double down on her campaigning focus of kindness.

She said: “It struck me that we have this unique resource with 25,000 members across London with many of them active and do things in the community.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

“At the same time we have the system set up to phone calling around elections with data there that we can use.

“One of the themes of my campaign was ‘a kinder London’ and one of the silver linings of this pandemic is that we are seeing that come to the fore with a lot of community work and people coming together.  I’m hoping that’s something we can appreciate now and not lose after this crisis.

“It’s just a nice way of refocusing our members’ efforts and using that system in a positive way. The biggest thing for us has been people welcoming a call because they’re lonely. And being reassured that they are not their own.”

Benita is also big backer of putting wellbeing at the forefront of the nation’s thoughts. She campaigned for more “emphasis and value” on happiness, wellbeing and mental health before the virus postponed the race for the City Hall job.

The Big Issue has been similarly effusive in its calls for greater wellbeing – and it’s an idea that is at the crux of Lord John Bird’s Future Generations Bill.

Advertising helps fund Big Issue’s mission to end poverty

Benita insists that “we must remember how we feel now so we don’t fall back into old habits”.

It’s a similar story for rough sleeping – the Covid-19 lockdown has seen street homeless people ushered indoors into hotels and other temporary accommodation for their protection.

We have to start looking at our policy-making and funding streams properly in terms of prevention

Benita insists that a Housing First model must follow the easing of lockdown measures to stop people being sent right back to the streets.

She added: “After all of this – and we should push for this to be part of our exit strategy – we cannot be thinking about putting homeless people back on to the street or in inadequate hostels.

“That would be crazy now we have got to this situation. I’ll be calling for a permanent long-term solution to this and looking to a Housing First approach.

”You can tackle these issue with knee-jerk solutions today but actually if you’re not looking at the underlying root causes then you’re never going to tackle these problems. We have to start looking at our policy-making and funding streams properly in terms of prevention.”

Advertising helps fund Big Issue’s mission to end poverty

Image: henrycompson/Wikimedia Commons

Advertising helps fund Big Issue’s mission to end poverty

GIVE A GIFT THAT CHANGES A VENDOR'S LIFE THIS CHRISTMAS 🎁

For £36.99, help a vendor stay warm, earn an extra £520, and build a better future.
Grant, vendor

Recommended for you

View all
Councils buy back £34m of ex-Right to Buy homes for over 3x sale price in 'economic madness'
housing secretary Steve Reed with a red line over his face next to a block of flats
Yo-yo Homes

Councils buy back £34m of ex-Right to Buy homes for over 3x sale price in 'economic madness'

We're Going on a Bear Hunt creators reunite to tell new, exclusive Christmas tale for Big Issue
Michael Rosen and Helen Oxenbury, photographed by Debra Hurness-Brown
Christmas

We're Going on a Bear Hunt creators reunite to tell new, exclusive Christmas tale for Big Issue

What lessons do Sadiq Khan's free school meals have for Labour as two-child benefit cap ends?
Sadiq Khan serves dinner
Child poverty

What lessons do Sadiq Khan's free school meals have for Labour as two-child benefit cap ends?

Homelessness facts and statistics: The numbers you need to know in 2025
Homelessness

Homelessness facts and statistics: The numbers you need to know in 2025