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The Big Exchange adds Nordea to growing ethical funding platform

The global sustainable investment leader joins 12 other founding members for the platform which will be available to the public later this summer

The Big Exchange partnership is being boosted with another founding member as Nordea Asset Management joins the mission to make investing and saving open to everyone.

A global leader in sustainable and responsible investing, Nordea is the latest investment heavyweight to add their name to the mission-led, mobile-first financial services proposition, alongside 12 other founders.

Co-founded by The Big Issue, The Big Exchange will allow people to invest in hand-selected funds that have proven their social and environmental credentials and is currently in beta phase and is on track to open to the public towards the end of the summer.

The ethical funding platform aims to offer funds to retail investors at the lowest possible rates in the market while investing cash in businesses that display a positive impact on society and the planet.

Nordea Asset Management fits that ethos. Sustainability is deeply rooted in Nordea’s Nordic corporate culture, philosophy and business model while the group has also built an award-winning Responsible Investment team.

That makes them a good fit for The Big Exchange, according to Anders Madsen, CEO of Nordea Asset Management UK.

He said: “Delivering returns with responsibility is more than just a statement for Nordea Asset Management – it has long been engrained in our culture and business model. We are extremely pleased to support The Big Exchange, which will provide individual investors with the power to make a difference in helping to address today’s environmental and societal challenges.”


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Nordea has joined a unique and diverse group of supporters in backing The Big Exchange, co-founded by The Big Issue, to bring the mainstream to investing for people and the planet. All funds listed on The Big Exchange have to pass an impact assessment to be permitted so customers know there is an expectation for all investments to have a meaningful impact. The successful funds will be awarded a Gold, Silver, or Bronze medal and unsuccessful funds will have to improve before they can make it onto the site.

Jill Jackson, managing director of The Big Exchange, added: “For the first time, people can see how their own money can count for more – benefitting their financial future and the wider world – Nordea fit with that philosophy perfectly. We are currently working through our Beta phase with our first customers and it is fantastic to get the support of an industry leader like Nordea to add to the already impressive group of founding members, putting their weight behind our mission.”

Nordea joins 12 other founding members which have joined pre-launch including: Aberdeen Standard Investments, AllianceBernstein, Alquity, Civitas Social Housing plc, Columbia Threadneedle, Liontrust, Pictet, Quilter, Stewart Investors, Tortoise, UBP, and WHEB. All founders work together on an impact committee to ensure that they are improving their own funds and ensuring customers are seeing the impact of their investments.

Currently, the only way to access The Big Exchange is to subscribe to its communications via the website and be invited to take part in their BETA phase ahead of a public launch later this year.