Vince Cable backs The Big Issue's poverty prevention campaign

Former Liberal Democrat deputy leader Vince Cable has joined the growing number of political heavyweights endorsing The Big Issue manifesto, which puts prevention at the heart of tackling poverty and homelessness.

“The Big Issue have made it their mission to put this at the top of the agenda in the 2017 general election, and they’re absolutely right to do so,” he says.

“Fourteen million people across Britain live in poverty, and 78 billion is spent dealing with the terrible consequences,” adds the party veteran.

“But poverty isn’t just an economic challenge, it’s a very personal one. Every single person living in poverty has their own circumstances and their very personal needs. Nobody should experience poverty.”

• Join The Big Issue Activist Army

The Big Issue has asked for YOU to help us hold political leaders to account – to become part of our Activist Army and challenge MPs to back The Big Issue’s prevention manifesto. Along with other party leaders, Vince Cable is on board.

“People living in poverty must not be forgotten about,” he says. “So get involved with The Big Issue’s prevention campaign and join its Activist Army.”

People living in poverty must not be forgotten about

Last week, Green Party co-leader Caroline Lucas and peer Baroness Jones also endorsed The Big Issue’s approach to achieving social justice for all.

“The Green Party is proud to say that when Green Party MPs are elected, we will put poverty prevention at the heart of everything we do,” said Lucas.

The Big Issue’s manifesto is making waves, as the UK’s three biggest political parties have made statements about putting prevention at the heart of their strategies to end homelessness.

Labour Party Chancellor John McDonnell has also urged voters to join the Big Issue’s Activist Army. “[Poverty] is a critical issue facing our country, and we need your support for the Big Issue campaign,” he said.