WAWWA clothing puts people and planet before profit

The cool sustainable fashion brand is now available in The Big Issue Shop

An estimated £140 million-worth of clothing goes into landfill each year – with the annual carbon emissions used up to make a household’s newly purchased clothing equating to driving a modern car for 6,000 miles.

And with the public shift from fast fashion there’s a hunger for style that is sustainably sourced – forget rugs made from rags and jumpers that look like they’d scratch you to pieces – WAWWA is here to make your eco-conscious clothing stylish and cool, but it doesn’t end there.

The small team behind WAWWA is trying hard to make as high a quality product as possible, with as small an impact on the planet as possible, but in doing so, they try to have as big a positive impact on its inhabitants as possible.

The clothing firm uses sustainable manufacturing techniques and pays a fair wage for an end product that’s longer lasting and minimises its impact on the world. To top it off, their 1+1 collection donates an item to someone less fortunate for each item bought.

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For every t-shirt purchased, WAWWA will donate another one to a person experiencing homelessness as part of their 1+1 collection.

For every heavyweight organic cotton tee purchased, another is donated to someone experiencing homelessness. Each tee is created in a factory using renewable energy, by workers earning a fair wage – they’re even PETA approved and rack up a 91 per cent reduction in its carbon footprint than your standard tee.

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And with socks one of the most requested items at homeless shelters, they’ve recently introduced their own WAWWA sports socks. Stress tested and comfort tested – the socks are produced in a small batch right here in the UK to help reduce their carbon footprint.

Shop WAWWA at The Big Issue Shop