Ethical Shopping

How From Babies with Love are helping social enterprises grow

The infant-wear brand is shortlisted at the Social Enterprise UK Awards 2017 after investing profits into giving kids around the world a fair start in life

From Babies with Love is more than just a baby brand; it donates 100 per cent of its profits to supporting orphaned and abandoned children around the world. The award-winning, design-led and ethically sourced range of products allow kids to grow up in loving family homes, ensuring that every child has a fair start in life, no matter where they’re born.

Speaking to style-conscious and ethically minded parents, From Babies with Love use innovative design to create stunning unique products with environmental and social impacts in mind.

From Babies with Love's First Kiss collection is available in The Big Issue Shop

Their new collection celebrates the joy, and the privilege, of that ‘first kiss’ from your little bundle of joy. Taking the kiss from the From Babies with Love logo, their newest collection is a contemporary take on the classic polka dot – a gender-neutral First Kisses collection, representing the joy of the first kiss that parents share with their babies. From organic muslin swaddles to baby grows and knot hats, the eye-catching products are made of luxuriously soft certified organic cotton – all beautifully packaged in the eye-catching From Babies with Love signature style.

When I saw that this year that the awards were supported by The Big Issue and it’s their readers supporting I just thought it was an amazing opportunity

Ahead of the Social Enterprise UK (SEUK) Social Saturday celebrations, founder Cecilia Crossley spoke about her inspiration behind the brand: “I’m half-Brazilian and although I grew up in Britain we did have a lot of family holidays abroad, as a child myself I saw children living on the streets of Rio – so inequality and the nature of it have always been something I’ve been aware of and it sparked an interest in international development for me.”

Over and above her day job as an accountant, Cecilia spent time working with her firms corporate social responsibility department, before moving on to further experience finance roles across international development charities. After travelling across the world and seeing the massive extent of social issues first-hand as well as learning about social enterprises, Cecilia was inspired to start her own.

“I’ve always loved the idea of social enterprise. How you can take charity on one hand, and traditional business on the other and mash them up to create a new model.”

The social enterprise have plenty of ethical ways to kit out your pride and joy

After becoming a parent, Cecilia found herself even more profoundly impacted by the plight of children across the world – and was even more astounded that she was unable to purchase beautiful premium baby products that had a social impact.

From Babies with Love has also been shortlisted for Consumer Facing Social Enterprise in the SEUK 2017 Awards. As partners for this category, it’s up to our readers to decide which social enterprise will grab the trophy at the glittering awards ceremony on November 23.

“I’m so happy to be nominated again this year,” Cecilia said, after winning the award at last year’s event.

“When I saw that this year it was supported by The Big Issue and it’s their readers supporting I just thought it was an amazing opportunity,” she added.

All profits from the sale of the firm's baby products benefit children around the world

Amongst From Babies with Love, making the shortlist is Alnwick Garden, Belu water, Café Direct coffee, Change Please coffee carts, Divine Chocolate, Stand4 Socks, Soap Co. toiletries, and Toast Ale.

You can read more about the awards and vote (as often as you like!) here.

And browse From Babies With Love’s First Kisses Collection at The Big Issue Shop here.

Our 2020 Impact Report

The Big Issue has given more than £1 million support to Big Issue vendors struggling due to the lockdown restrictions. To mark the significant milestone, we have published an impact report, documenting the seismic shift the organisation has undergone in the past 12 months.

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