An estimated £140 million-worth of clothing goes into landfill each year – with the annual carbon emissions used up to make a household’s newly purchased clothing equating to driving a modern car for 6,000 miles.
And with the public shift from fast fashion there’s a hunger for style that is sustainably sourced – forget rugs made from rags and jumpers that look like they’d scratch you to pieces – WAWWA is here to make your eco-conscious clothing stylish and cool, but it doesn’t end there.
The small team behind WAWWA is trying hard to make as high a quality product as possible, with as small an impact on the planet as possible, but in doing so, they try to have as big a positive impact on its inhabitants as possible.
The clothing firm uses sustainable manufacturing techniques and pays a fair wage for an end product that’s longer lasting and minimises its impact on the world. To top it off, their 1+1 collection donates an item to someone less fortunate for each item bought.
For every heavyweight organic cotton tee purchased, another is donated to someone experiencing homelessness. Each tee is created in a factory using renewable energy, by workers earning a fair wage – they’re even PETA approved and rack up a 91 per cent reduction in its carbon footprint than your standard tee.
And with socks one of the most requested items at homeless shelters, they’ve recently introduced their own WAWWA sports socks. Stress tested and comfort tested – the socks are produced in a small batch right here in the UK to help reduce their carbon footprint.