Life

Big Issue founder Lord Bird shares his remarkable journey for wellbeing app Soaak

Lord Bird hopes that by sharing his story of overcoming adversity he can inspire others to take on life's challenges

Lord John Bird

Lord John Bird, founder of the Big Issue

The Big Issue’s founder Lord John Bird has partnered with mindfulness app Soaak to share his journey from “Prison to Parliament” to inspire others to overcome adversity.

Wellbeing and mindfulness app Soaak offers “sound frequency therapy” alongside recordings of motivational speeches to “enhance mental strength and resilience”.

Explaining why he partnered with Soaak to record his experiences, Lord Bird described his frustration with the “complications and intricacies that often surround basic helpful advice”.

“I wanted to be useful to people because people have been useful to me,” he continued. 

Lord Bird experienced homelessness as a child and was jailed as a young offender, slept rough on the streets of London and returned to prison in his late twenties. He went on to found The Big Issue in 1991, and in 2015 was appointed to the House of Lords for his work supporting people experiencing homelessness into enterprise.

Get the latest news and insight into how the Big Issue magazine is made by signing up for the Inside Big Issue newsletter

A Soaak spokesperson told The Big Issue: “Soaak’s collaboration with Lord John Bird brings forth a unique blend of transformative experiences and scientific advancements, revolutionising the way we approach holistic wellbeing. Together, we empower individuals to unlock their full potential and embark on journeys of growth and self-discovery.”

With Lord Bird’s guidance, Soaak wants to encourage listeners to “view challenges from different perspectives, say ‘yes’ to the seemingly impossible, and stand strong in the face of adversity”.

Your support changes lives. Find out how you can help us help more people by signing up for a subscription

The Soaak app also offers listeners sound frequencies that claim to address a wide-range of mental and physical health issues including, stress, anxiety, premenstrual syndrome (PMS), tooth and gum issues, male sexual health and self-confidence.

Support the Big Issue

For over 30 years, the Big Issue has been committed to ending poverty in the UK. In 2024, our work is needed more than ever. Find out how you can support the Big Issue today.
Vendor martin Hawes

Recommended for you

View all
Letters: Sunak and his cronies who think benefits are unsustainable should stop lining their pockets
Rishi Sunak
Letters

Letters: Sunak and his cronies who think benefits are unsustainable should stop lining their pockets

Cost of living crisis drives 3 million cash-strapped Brits to 'dangerous' loan sharks, study finds
debt
Loan sharks

Cost of living crisis drives 3 million cash-strapped Brits to 'dangerous' loan sharks, study finds

Letters: I'm terrified Labour will be as unfair as the Tories on disability benefits
Labour leader Keir Starmer
Letters

Letters: I'm terrified Labour will be as unfair as the Tories on disability benefits

'I come down and smash it out': How a boxing gym is giving marginalised young people a fighting chance
Young male teenagr Abdul, an alumni of Empire Fighting Chance, a boxing gym in Bristol
Sport

'I come down and smash it out': How a boxing gym is giving marginalised young people a fighting chance

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know