DEMAND AN END TO POVERTY THIS GENERAL ELECTION
TAKE ACTION
Activism

Climate activists and celebrities team up for #CodeRedActNow anti-fossil fuel campaign

With the hashtag #CodeRedActNow, climate activists and celebrities such as Aisling Bea, Jack Harries and Bonnie Wright aim to take on fossil fuels.

The cover of the #CodeRedActNow campaign

Climate activists and celebrities have taken to social media this week to encourage people to sign an anti-fossil fuel treaty. 

Playing on the urgent tone of Covid, they’ve named their campaign #CodeRedActNow. 

Mikaela Loach, climate activist and the brainchild behind the project, said “a tiny idea had already reached over half a million people in a few hours.”

The activists are trying to get people to engage in the climate crisis by sharing information from the most recent Intergovernmental Panel on Climate Change (IPCC) report.  By recruiting well-known supporters such as Aisling Bea, Bonnie Wright, Jack Harries, Gemma Styles and Maggie Baird, the activists aim to raise awareness of the climate crisis and encourage people to take action.

Activist Tolmeia Gregory said: “We break the issue down into digestible pieces of content and then team up with celebrities or people with big platforms to reach out of our echo chamber.”  

Loach said: “We are trying to prioritise platforms that don’t talk about the climate.”

The campaigners are also sending out 60 second videos on Instagram to raise awareness of the report, with the aim of engaging a new audience.

They are calling for people to sign the Fossil Fuel Non-Proliferation Treaty, which aims to de-escalate the continuation of coal, oil and gas. The latest IPCC report shows coal, oil and gas are responsible for 86% of all carbon emissions In the past decade.

The campaign is also being shared by the likes of Ecosia, Feminist, Future Earth, Greenpeace UK and Intersectional Environmentalist.  

The aim is to include the treaty in the Paris Agreement, which aims to avoid climate change by limiting global warming.  

“The Paris Agreement failed to really incorporate the phasing out of fossil fuels, production and traction,” said Zahra Biabani, one of the organisers of the campaign.   

Fossil fuels are said to supply around 80 per cent of the world’s energy, and are used to produce plastic, steel and a wide range of other products.

Loach said: “There’s a lot of big words and big proclamations of being ‘green leaders’ or ‘leaders in climate justice’…But that’s not seen in practical action. A lot of the work that we’re doing just exists to put pressure on [governments] to do what they said they were going to do.”  

Loach told The Big Issue why positive action is so important, saying: “The options aren’t between staying as we are now or taking climate action. The options are destruction or climate action.”

Support the Big Issue

For over 30 years, the Big Issue has been committed to ending poverty in the UK. In 2024, our work is needed more than ever. Find out how you can support the Big Issue today.
Vendor martin Hawes

Recommended for you

View all
Game of Thrones star Emilia Clarke: 'Surviving brain injuries gave me a fire to keep going'
Exclusive

Game of Thrones star Emilia Clarke: 'Surviving brain injuries gave me a fire to keep going'

'We are here and we exist': Inside the neighbourhood offering sanctuary to queer Russians and Ukrainians
Pride

'We are here and we exist': Inside the neighbourhood offering sanctuary to queer Russians and Ukrainians

Actor Liz Carr says it hurts to hear her younger self 'wanted to die'
Liz Carr
Disability rights

Actor Liz Carr says it hurts to hear her younger self 'wanted to die'

Feeling like change in the UK isn't possible? Let these 28 purposeful campaigns prove otherwise
Activism

Feeling like change in the UK isn't possible? Let these 28 purposeful campaigns prove otherwise

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know