Advertising helps fund Big Issue’s mission to end poverty
Don’t miss this offer - 8 issues for just £9.99
SUBSCRIBE
Activism

Smashing world records way to charity’s heart

The British Heart Foundation has celebrated the most romantic day of the year by creating the world’s longest chain of paper hearts. Awwwww.

How are you celebrating Valentine’s Day? Sweets? Chocolates? Flowers purchased hastily from the local supermarket? One charity has been busy cutting out thousands of paper hearts in preparation for the day.  

The British Heart Foundation marked the romantic occasion by smashing a Guinness World Records title in show of solidarity for the seven million people fighting heart disease in the UK.  

With the help of almost 18,000 supporters, the charity stole the title for the longest chain of paper hearts. With the help of volunteers, they charity created a chain of 17,939, surpassing boozy giant Moët’s record of 11,288. The new chain measures almost 1.5 miles long, the equivalent to 25 standard football pitches.  

Through their 720 charity shops across the country, they asked supporters to write messages of love and support for people battling heart disease, their family and friends and in memory of those who have lost their lives to heart problems.  

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

Ulrika Jonsson, Esther Rantzen, Gaby Roslin and the England Women’s Hockey team showed their support by writing their own personal messages to be included in the chain.  

Ulrika_embed1
Ulrika pictured with her personal message

Calum Morris, 12, and Gabriela Atkins, 10 (both pictured above) who were both born with heart conditions joined the team of volunteers to create the chain, including their own stories on the string of red paper hearts. 

Simon Gillespie, CEO of the British Heart Foundation, said:   

“Seven million people in the UK suffer from heart and circulatory disease which accounts for 1 in 4 of all deaths. The British Heart Foundation is committed to funding over half a billion pounds of new research before 2020 to help bring an end to this heartbreak.  

“Bringing together so many tender yet powerful messages of love, support and hope through this Guinness World Records title attempt shows that we’re standing united against heart and circulatory disease.” 

Photo: Adrian Brooks

Advertising helps fund Big Issue’s mission to end poverty

Never miss an issue

Take advantage of our special subscription offer. Subscribe from just £9.99 and never miss an issue.

Recommended for you

View all
These scientists felt powerless over the climate crisis – so they decided to do something about it
Climate activism

These scientists felt powerless over the climate crisis – so they decided to do something about it

Meet the new Big Issue ambassadors helping to end poverty once and for all: 'We're in a fight'
Big Issue Ambassadors

Meet the new Big Issue ambassadors helping to end poverty once and for all: 'We're in a fight'

'Neighbours are more trusted than government': When crisis hits, communities are saving themselves
A person in a door receives a package of toilet roll from a person in a high-vis jacket
Community

'Neighbours are more trusted than government': When crisis hits, communities are saving themselves

'You don’t have to be a celebrity to make an impact': Big Issue's Covid heroes, five years on
Five years since the pandemic

'You don’t have to be a celebrity to make an impact': Big Issue's Covid heroes, five years on

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know

Support our vendors with a subscription

For each subscription to the magazine, we’ll provide a vendor with a reusable water bottle, making it easier for them to access cold water on hot days.