Well over a year of stop-start lockdowns saw people across the UK take action to improve their home lives. And for millions, new hashtags research has shown, it meant changing their habits for the planet’s benefit.
Analysis of hashtags used on Instagram highlighted the country’s top priorities when it came to cutting their household’s carbon footprint, including upcycling old furniture and cooking more vegan meals.
“Lockdown has encouraged many people to think about their own personal goals as well as how they contribute to society and the planet,” said David Holmes, founder of Boiler Guide, which conducted the research.
“It’s been great to see how creative residents have become to ensure their properties are as sustainable as possible, particularly while many of us have been stuck inside them more than usual over the past few months.”
Researchers analysed the terms used most alongside “#ecohome” and “#greenhome” between October 2020 and May 2021 to reveal the nation’s go-to methods for helping slow the climate crisis from home.
Speaking to Times Radio earlier this year,Kwasi Kwarteng – the UK’s business secretary – said more people going vegan could help the UK reach net-zero emissions by 2050. With 21.6 million posts using #veganfood alongside either #ecohome or #greenhome, that seems to be exactly what Brits are doing.