Advertising helps fund Big Issue’s mission to end poverty
Housing

Homes for Britain campaign targets politicians using Westminster tube station

Housing sector demands next government take action on "one of the biggest issues facing the country"

A new poster campaign aims to burst the Westminster bubble and force commuting politicians to face up the stark reality of Britain’s housing crisis.

The Homes for Britain posters – covering Westminster tube station throughout March – highlight the huge costs faced by millions struggling to afford a home of their own. One poster shows that a property the size of a tube carriage would cost £302,182 in London. Even floor space the size of an escalator step would cost £6,111 in central London.

The Homes for Britain campaign has drawn together the entire housing sector, with all parties urging the next government to draw up a long-term plan outlining how they will end the housing crisis.

Later in March, Westminster will play host to the biggest housing rally in a generation, with more than 2,500 people set to gather in Methodist Central Hall to urge all political parties to commit to end the housing crisis.

David Orr, chief executive of the National Housing Federation, said: “Enough is enough. We have to get this right. That’s why the entire housing world has come together to call on the next government to commit to ending the housing crisis within a generation – for the sake of the next generation.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

“We are ready and keen to play our part, but we need the next government to meet us halfway by providing real leadership to solve one of the biggest issues facing our country.”

Advertising helps fund Big Issue’s mission to end poverty

Do you know how Big Issue 'really' works?

Watch this simple explanation.

Recommended for you

View all
Rough sleeping in London is falling. But new stats show 'urgent action' is needed from Andy Burnham
Prime Minister Andy Burnham delivers a speech as he hosts a rough sleeping summit in 10 Downing Street
Housing

Rough sleeping in London is falling. But new stats show 'urgent action' is needed from Andy Burnham

How disused garages are being turned into affordable homes to tackle London's housing crisis
Designs demonstrating how Naked House turns disused garages into homes
Housing

How disused garages are being turned into affordable homes to tackle London's housing crisis

The government promised a brownfield housebuilding boom. What’s the hold up? 
Housing

The government promised a brownfield housebuilding boom. What’s the hold up? 

Autumn budget 2026: Keeping housing benefit freeze 'puts rough sleeping promise at risk'
Chancellor of the Exchequer John Healey opted not to unfreeze local housing allowance at the 2026 autumn budget
Housing

Autumn budget 2026: Keeping housing benefit freeze 'puts rough sleeping promise at risk'